Sumários
Marketing Mix: Communications & Distribution
4 outubro 2012, 15:00 • Carlos Lucas de Freitas
Marketing Mix:
Communications Policy
&
Distribution Policy
Strategic Plan Structure & group work
2 outubro 2012, 16:00 • Carlos Lucas de Freitas
Strategic Plan Structure & group work
Polo and Tango cases (Peperami). Strategic Plan group work
27 setembro 2012, 16:00 • Carlos Lucas de Freitas
Ongoing preparation of strategic plan groupwork.
Polo and Tango cases disussion.
Marketing Mix. Product
27 setembro 2012, 15:00 • Carlos Lucas de Freitas
Marketing Mix.
Products. Goods, services, ...
Product model.
Product classifications.
Characteristics of services.
Product lifecycle, and relation with technology.
Product lifecycle and marketing mix policies.