Bibliografia

Principal

• Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases: Thompson & Strickland & John Gamble 2005 McGraw Hill www.mhhe.com/thompson ISBN 0072844485 ou 0-07-111220-0
• Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases : Arthur A. Thompson, Jr.; Margaret A. Peteraf; John E. Gamble; A. J. Strickland III 18 edition, 2012 McGraw Hill Higher Education

Secundária

• Marketing Management / Principles of Marketing: Kotler et al. 2012 Prentice Hall
• Marketing: Paul Baines, Chris Fill, Kelly Page 2010 2nd edition Oxford University Press