Week 4, Class03: Value Proposition

11 outubro 2019, 11:00 • Luis Caldas de Oliveira

Help teams with:

• Analysis of their findings on value proposition
• Define the channels
• Validate hypotheses about channels
  
• Update narrative and canvas on the web
  
• Prepare presentation
  

Week 4, Class03: Value Proposition

8 outubro 2019, 17:00 • Luis Caldas de Oliveira

• Quiz on Value Proposition
• Q&A: Value Proposition
  
• Team presentations: Value Proposition.
  
• Lecture: Channels
  
• Team homework (before next class):
  
• Talk to 10-15 customers about customer segments
• Update narrative and canvas on the web
• Prepare presentation
• Watch Lecture on Customer Relationships

Week 3, Class02: Customer Segments

4 outubro 2019, 11:00 • Luis Caldas de Oliveira

Help teams with:

• Analysis of their findings on customer segments
• Defining hypotheses about value propositions
• Prepare customer interviews to validate value propositions
  
• Update narrative and canvas on the web

Week 3, Class02: Customer Segments

1 outubro 2019, 17:00 • Luis Caldas de Oliveira

• Team roles
  
• Quiz on Customer Segments
• Q&A Customer Segments
  
• Personas
• Value proposition canvas: customer profile
• Lecture: Value Proposition
  
• Team Homework (before next class):
  
• Talk to 10-15 customers about channel hypotheses
• Update narrative and canvas on the web
• Prepare presentation
• Watch Lecture on Channels
  

Week 2, Class01: Problems and Customers

27 setembro 2019, 11:00 • Luis Caldas de Oliveira

Help teams with:

• Talk to 10 customers and identify their problems
• Login and learn to use LaunchPad Central (LPC)
• Update LPC Narrative and Canvas
• Prepare Class Presentation