Marketing 2

23 setembro 2011, 13:30 • Ana Sofia Mascarenhas Proença Parente da Costa

Marketing (cont.): Consumer Buying Decision Process and Roles, Strategic Marketing Planning: Segmentation, Targeting and Positioning. Marketing-mix: Product and Price Strategies.

Introduction

22 setembro 2011, 13:30 • Ana Sofia Mascarenhas Proença Parente da Costa

Explanation of the practical evaluation and practical sessions. Formation of groups for the group project. Beginning of the process of choosing companies to work with.

Introduction

16 setembro 2011, 13:30 • Ana Sofia Mascarenhas Proença Parente da Costa

Course description: contents, objectives, evaluation and bibliography.

Marketing introduction: concepts, evolution, Market orientation, Marketing planning, External environment analysis, Retaining customers, Loyalty

No class

15 setembro 2011, 13:30 • Ana Sofia Mascarenhas Proença Parente da Costa

 It was decided to only start practical sessions after theorectical sessions have been initiated.