Sumários
Competing in foreign markets
25 novembro 2011, 13:30 • Ana Sofia Mascarenhas Proença Parente da Costa
Competing in foreign markets (chapter 7): alternative forms of entry, advantages and disadvantages.
Group project
24 novembro 2011, 13:30 • Ana Sofia Mascarenhas Proença Parente da Costa
Group project monitoring.
Strategies
18 novembro 2011, 13:30 • Ana Sofia Mascarenhas Proença Parente da Costa
Generic strategies (chapter 5): focused strategy, niche. Other strategic choices (chapter 6): strategic alliances, mergers and acquisitions, vertical integration, outsourcing, first-mover advamtage and blue ocean strategy.
Internal analysis and generic strategies
17 novembro 2011, 13:30 • Ana Sofia Mascarenhas Proença Parente da Costa
Evaluating internal environment (chapter 4 - cont): competitive strenght assessment. Competitive generic strategies (chapter 5): low cost, differentiation, focused and best-cost strategy.
Internal Analysis
11 novembro 2011, 13:30 • Ana Sofia Mascarenhas Proença Parente da Costa
Evaluating internal environment (chapter 4): current strategy analysis, SWOT analysis, competence types, company and industry value chain, benchmarking.