Your company's purpose strengthens resilience and creates value if it's genuine. A new framework highlights a detailed approach to embedding purpose throughout your organization.
We've all seen it: companies that have the "it" factor, an enthusiasm and passion that lights up employees, delights customers, and shines for investors. It's not just the company's warmer fleece, or a more delicious ice cream, or even a breakthrough technology. And it's so much more than just a mission statement. It's purpose. Purpose answers the question, "What would the world lose if your company disappeared?" It defines a company's core reason for being and its resulting positive impact on the world. Winning companies are driven by purpose, reach higher for it, and achieve more because of it. Competitors wonder where they can get some of that magic and how they might sprinkle it on.