In the early stages of your startup, at a time where strategy pivots (mostly resulting from the product-market-fit process) are common you do not need nor should you dedicate too much effort to creating pages upon pages of analysis and research.
There are, nonetheless, a few things that still need to be taken into account, namely:1. You still need to know your customer motivations;2. How their motivations relate to the solution that you have created;3. How you are going to communicate your offering to your customers;4. Where you are going to communicate;5. What you are going to be saying to them!
To address the above, these are the topics considered in the slide deck:
-- Sizing the market: top-down, bottom-up, hybrid
-- Different sizes: PAM, TAM, SAM, SOM
-- Competition, Differentiation, Positioning
-- Vision & Mission
-- Marketing Plan Canvas
-- USP - Unique Selling Proposition
-- Branding
-- SMART Goals
-- The 7 Ps of Marketing Strategy