Week 5, Mar 27-31: Channels

29 março 2017, 17:00 • Luis Caldas de Oliveira

Help teams with:

• Ananlysis of their findings on channels
• Hypotheses about customer relationships
• Prepare interviews to validate hypotheses about customer relationships
  
• Landing page and digital marketing
• Update narrative and canvas on the web

Week 5, Mar 27-31: Channels

27 março 2017, 17:00 • Luis Caldas de Oliveira

• Q&A: Customer relationships
  
• Team presentation: Channels
  
• Lecture: Revenue Models
  
• Team homework (before next class):
  
• Talk to 10-15 customers about customer relationship hypothesis
• Update narrative and canvas on the web
• Prepare presentation
• Watch Udacity Lecture 6 (revenue models)

Week 4, Mar 20-24: Customer Segments

22 março 2017, 17:00 • Luis Caldas de Oliveira

Help teams with:

• Analysis of their findings on customer segments
• Defining hypotheses about channels
• Prepare customer interviews to validade channel hypotheses
  
• Update narrative and canvas on the web

Week 4, Mar 20-24: Customer Segments

20 março 2017, 17:00 • Luis Caldas de Oliveira

• Q&A: Channels
  
• Team presentation: Customer Segments
  
• Lecture: Customer Relationships
  
• Team Homework (before next class):
  
• Talk to 10-15 customers about channel hypotheses
• Update narrative and canvas on the web
• Prepare presentation
• Watch Udacity Lecture 5 (customer relationship)

Week 3, Mar 13-Mar 17: Value Proposition

15 março 2017, 17:00 • Luis Caldas de Oliveira

Help teams with:

• Analysis of their findings on value proposition
• Define the customer segments
• Find each customer segment jobs
• Understand the pain and gains of each customer segment
• Interviewing customers to validate hypotheses about customer segments
  
• Update narrative and canvas on the web
  
• Prepare presentation