Week 0, Feb 20-Feb 24: Class Introduction

Aula 1

• Class introduction
  
• Weekly class scheduling
  
• Division in teams
  
• Effectuation
  
• Work for next week
  
• Arrange a meeting with your team
• Find your team’s “Birds-in-Hand” and goals
• Find and interact with people that can help your team
• Watch Videos: TEDxMidAtlantic 2010 Saras Sarasvathy, Lecture 1: What We Now Know, Lecture 1.5: Business Models and Customer Development.

Week 1, Feb 27-Mar 3: Problems and Opportunities

Aula 2

• Idea Lab
• Teams Skills and Goals
• LPC – Launch Pad Central
• Work for next week
• Talk to 10 customers about your project
• Learn to use LaunchPad Central (LPC)
• Update LPC Narrative and Canvas
• Prepare Class Presentation
• Watch Videos:  Lecture 2 - Value Proposition    
  

Week 2, Mar 6-Mar 10: Opportunity Assessment

Aula 3

• Q&A: Value Proposition
  
• Team presentation: Canvas hypotheses and Opportunity assessment
  
• Lecture: Customer Segments
  
• Team homework (before next class):
  
• Talk to 10-15 customers about value proposition
• Update narrative and canvas on the web
• Prepare presentation
• Watch Videos on customer discovery
• Watch Udacity Lecture 3 (customer segments)

Week 3, Mar 13-Mar 17: Value Proposition

Aula 4

• Q&A: Customer Segments
  
• Team presentation: Value Proposition.
  
• Lecture: Channels
  
• Team homework (before next class):
  
• Talk to 10-15 customers about customer segments
• Update narrative and canvas on the web
• Prepare presentation
• Watch Udacity Lecture 4 (channels)

Week 4, Mar 20-24: Customer Segments

Aula 5

• Q&A: Channels
  
• Team presentation: Customer Segments
  
• Lecture: Customer Relationships
  
• Team Homework (before next class):
  
• Talk to 10-15 customers about channel hypotheses
• Update narrative and canvas on the web
• Prepare presentation
• Watch Udacity Lecture 5 (customer relationship)

Week 5, Mar 27-31: Channels

Aula 6

• Q&A: Customer relationships
  
• Team presentation: Channels
  
• Lecture: Revenue Models
  
• Team homework (before next class):
  
• Talk to 10-15 customers about customer relationship hypothesis
• Update narrative and canvas on the web
• Prepare presentation
• Watch Udacity Lecture 6 (revenue models)

Week 6, Apr 3-Apr 7: Customer Relationships

Aula 7

• Q&A: Revenue Models
  
• Team presentation: Customer Relationships
  
• Lecture: Partners
  
• Team Homework (before next class):
  
• Talk to 10-15 customers about revenue model hypothesis
• Update narrative and canvas on the web
• Prepare presentation
• Watch Udacity Lecture 7 (partners)

Week 6a, Apr 10-Apr 14: Easter Break

Aula 8

No class

Week 7, Apr 17-Apr 21: Revenue Models

Aula 9

• Q&A: Partners
  
• Team presentation: Revenue Models
  
• Lecture: Activities, Resources and Costs
  
• Team homework (before next class):
  
• Talk to 10-15 customers about partners hypothesis
• Update narrative and canvas on the web
• Prepare presentation
• Watch Udacity Lecture 8 (resources/cost)

Week 8, Apr 24-Apr 28: Partners

Aula 10

• Q&A: Resources, Activities and Costs
  
• Team presentation: Partners
  
• Lecture: Storytelling
  
• Team homework (before next class):
  
• Talk to 10-15 customers about resources and costs hypothesis
• Update narrative and canvas on the web
• Prepare presentation
• Watch videos on Storytelling

Week 9, May 1-May 5: Resources, Activities and Costs

Aula 11

• Q&A: Storytelling
  
• Team presentation: Resources, Activities and Costs
  
•  Lecture: Storyboard and Presentation Skills
  
• Team homework (before next class):
  
• Talk to 10-15 customers about the final business model
• Prepare 3 minute video
• Prepare final presentation

Week 10, May 8-May 12: Final Lessons Learned Training

Aula 12

• Final lessons learned presentation guidelines
  
• Team Name with initial idea and size of the opportunity
• Team members – name, background, expertise, and role on the team
• "Here was our original idea" — Version 1 of Business Model Canvas
• "So here’s what we did…"
• "So here’s what we found (reality), so then…"
• At least three iterations of Business Model Canvases
• "So here’s where we ended up."
• What did you learn?
• Do you think this is a viable business?
• Do you want to continue to pursue it?
• Appendix (every iteration of Business Model Canvas)
• Video storyboard
  

Week 11, May 15-May 19: Final Lessons Learned Presentations

Aula 13

• Team presentation: 3 minute video and a 10 minute presentation lessons learned findings
  
• Teaching team final advice.
  

Week 12, May 22-May 26: No class

Aula 14

Course ended with final lessons learned presentations

Week 13, May 29-Jun 2: No class

Aula 15

Course ended with final lessons learned presentations

Week 0, Feb 20-Feb 24: Class Introduction

Aula 1

• Find your team’s “Birds-in-Hand” and goals
• Find and interact with people that can help your team

Week 1, Feb 27-Mar 3: Problems and Opportunities

Aula 2

Help teams with:

• Find a business opportunity
• Assess a business opportunity
• Prepare the first version of the business model canvas
  
• Update canvas on the web

Week 2, Mar 6-Mar 10: Opportunity Assessment

Aula 3

Help teams with:

• Analysis of their opportunity assessment
• Customer interviewing strategies
• Specify their products and services
• Understand their pain relievers and gain creators
• Prepare interviews to validade hypotheses about value proposition
  
• Update narrative and canvas on the web

Week 3, Mar 13-Mar 17: Value Proposition

Aula 4

Help teams with:

• Analysis of their findings on value proposition
• Define the customer segments
• Find each customer segment jobs
• Understand the pain and gains of each customer segment
• Interviewing customers to validate hypotheses about customer segments
  
• Update narrative and canvas on the web
  
• Prepare presentation
  

Week 4, Mar 20-24: Customer Segments

Aula 5

Help teams with:

• Analysis of their findings on customer segments
• Defining hypotheses about channels
• Prepare customer interviews to validade channel hypotheses
  
• Update narrative and canvas on the web

Week 5, Mar 27-31: Channels

Aula 6

Help teams with:

• Ananlysis of their findings on channels
• Hypotheses about customer relationships
• Prepare interviews to validate hypotheses about customer relationships
  
• Landing page and digital marketing
• Update narrative and canvas on the web

Week 6, Apr 3-Apr 7: Customer Relationships

Aula 7

Help teams with:

• Analysis of the Customer Relationshios hypotheses
• Prepare hyptheses for revenue models
  
• Validation of revenue models hypotheses
• Development of the MVP
• Update narrative and canvas on the web

Week 6a, Apr 10-Apr 14: Easter Break

Aula 8

No class

Week 7, Apr 17-Apr 21: Revenue Models

Aula 9

Help teams with:

• Analysis of revenue models findings
  
• Formulating hypotheses for partners
• Prepare interviews with potential partners
• Work on the MVP
• Update narrative and canvas on the web

Week 8, Apr 24-Apr 28: Partners

Aula 10

Help teams with:

• Analysis of partners interviews
• Formulate hypotheses on resources activities and costs
  
• Ways to validade the hypotheses on resources, activities and costs
• Development of the MVP
• Update narrative and canvas on the web

Week 9, May 1-May 5: Resources, Activities and Costs

Aula 11

Help teams with:

• Analysis of findings on resources activities and costs
• Prepare customer interviews on the final business model
  
• Understanding the concept of storytelling
  
• Analyse the video storyboard
• Prepare final presentation
  

Week 10, May 8-May 12: Final Lessons Learned Training

Aula 12

Help teams with:

• rehearsal of the final presentation
• video production

Week 11, May 15-May 19: Final Lessons Learned Presentations

Aula 13

Help teams with final lessons learned presentations.

Week 12, May 22-May 26: No class

Aula 14

Course ended with final lessons learned presentations

Week 13, May 29-Jun 2: No class

Aula 15

Course ended with final lessons learned presentations