Bibliografia
Principal
- Marketing (3rd ed.): Paul Baines, Chris Fill, Kelly Page 2014 OUP Oxford.
- Multivariate Data Analysis (7th ed.): Joseph F. Hair, Jr, William C. Black, Barry J. Babin, Rolph E. Anderson 2010 Prentice-Hall
- Marketing Management (Global Edition, 15th ed): Kotler, P. e Keller, K. 2016 ISBN-10: 1292092629