Sumários
What is strategy?
9 outubro 2009, 15:30 • Ana Sofia Mascarenhas Proença Parente da Costa
Introduction to strategic management: what is strategy, strategic questions, successful strategies, approaches to a SCA, ethics, and business models.
Case-study discussion
7 outubro 2009, 11:30 • Ana Sofia Mascarenhas Proença Parente da Costa
Case-study discussion: Rogers' Chocolates. Internal Analysis.
Marketing 3
2 outubro 2009, 12:00 • Ana Sofia Mascarenhas Proença Parente da Costa
Marketing-mix strategy: product, price, promotion and place.
Case-study discussion
30 setembro 2009, 11:30 • Ana Sofia Mascarenhas Proença Parente da Costa
Case-study discussion: Robin Hood.
Marketing 2
25 setembro 2009, 12:00 • Ana Sofia Mascarenhas Proença Parente da Costa
Value, satisfaction and loyalty. Consumer Buying Behaviour. Segmentation, targeting and positioning.