Sumários
Chapter 5
25 novembro 2014, 15:00 • Ana Sofia Mascarenhas Proença Parente da Costa
Chapter 5: Strategies for competitive advantage. Common generic strategies. Low-cost strategy.
Case-study report
20 novembro 2014, 16:00 • Ana Sofia Mascarenhas Proença Parente da Costa
3rd Case-study report: Kodak.
Business Strategy
20 novembro 2014, 15:00 • Ana Sofia Mascarenhas Proença Parente da Costa
Business Strategy: Kim and Mauborgne's contribution (reading).
Case-study report
18 novembro 2014, 16:00 • Ana Sofia Mascarenhas Proença Parente da Costa
3rd Case-study report: Fujifilm.
Business Strategy
18 novembro 2014, 15:00 • Ana Sofia Mascarenhas Proença Parente da Costa
Business Strategy: Porter's contribution (reading).