Sumários

Chapter 5

25 novembro 2014, 15:00 Ana Sofia Mascarenhas Proença Parente da Costa

Chapter 5: Strategies for competitive advantage. Common generic strategies. Low-cost strategy. 


Case-study report

20 novembro 2014, 16:00 Ana Sofia Mascarenhas Proença Parente da Costa

3rd Case-study report: Kodak.


Business Strategy

20 novembro 2014, 15:00 Ana Sofia Mascarenhas Proença Parente da Costa

Business Strategy: Kim and Mauborgne's contribution (reading).


Case-study report

18 novembro 2014, 16:00 Ana Sofia Mascarenhas Proença Parente da Costa

3rd Case-study report: Fujifilm.


Business Strategy

18 novembro 2014, 15:00 Ana Sofia Mascarenhas Proença Parente da Costa

Business Strategy: Porter's contribution (reading).