Bibliografia
Principal
- Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (18th ed.): Thompson, Peteraf, Gamble & Strickland 2011 McGraw Hill www.mhhe.com/thompson • ISBN: 0078112729
- Crafting and Executing Strategy: The Quest for Competitive Advantage (Eur. Ed.): Thompson, Strickland, Gamble, Peteraf, Janes & Sutton 2013 McGraw Hill www.mcgraw-hill.co.uk/textbooks/thompson ISBN: 9780077137