EITT Course Syllabus
The Entrepreneurship, Innovation, and Technology Transfer (EITT) course aims to provide aspiring entrepreneurs and innovators with essential skills and knowledge. These tools will be valuable throughout their careers, helping them adapt to a continually changing global environment. This course covers key concepts such as developing an innovation mindset, applying the Business Model Canvas, and strategies for technology assessment and market analysis. Through a combination of experiential learning and evidence-based methodologies, students will learn to identify value propositions, define target markets, and develop effective customer acquisition and retention strategies. By the end of the course, participants will be prepared to create compelling pitches and effectively manage resources, partnerships, and cost structures, laying the groundwork for a wide range of innovation projects.
Academic Program
MEEC - Mestrado em Engenharia Eletrotécnica e de Computadores (Master in Electrical and Computer Engineering)
Learning goals
- Understand and apply key concepts of entrepreneurship, innovation, and technology transfer.
- Develop an innovation mindset to address challenges and seize opportunities creatively.
- Utilize the Business Model Canvas to design and refine business models.
- Identify and articulate a unique value proposition for a business idea.
- Define target markets and tailor offerings to meet customer needs.
- Formulate strategies for customer acquisition, retention, and revenue generation.
- Assess and manage the resources, activities, and partnerships essential for business success.
- Craft and deliver compelling pitches to communicate business ideas to stakeholders effectively.
Course modules
- EITT Course Logistics: This module provides an overview of the course structure, requirements, and grading criteria, ensuring students are prepared to engage with the course material effectively.
- Technology Assessment: Learn to evaluate emerging technologies systematically to identify opportunities for innovation.
- Key Concepts on EITT: Explore fundamental concepts and methodologies in entrepreneurship and innovation, establishing a foundation for further study and application.
- Developing an Innovation Mindset: Encourage a mindset that values creativity, adaptability, and resilience, which is important for addressing complex challenges and encouraging innovation.
- An Introduction to the Business Model Canvas: Understand the components of the Business Model Canvas, a strategic tool used for designing and refining business models.
- What Will Be Your Unique Value?: Identify and clearly express the unique value proposition of your project to differentiate it in a competitive environment.
- Who Will Be Your Target Market?: Define and analyze your target market to tailor offerings that meet customer needs and preferences.
- How Will You Deliver Your Value?: Explore different channels and strategies for delivering value to customers while optimizing for efficiency and satisfaction.
- How Will You Gain and Keep Customers?: Develop strategies for acquiring and retaining customers by building strong relationships and fostering loyalty.
- How Will You Generate Revenue?: Identify potential revenue streams and pricing strategies to ensure financial viability.
- What Resources Will You Need?: Determine key resources necessary for project success, planning their acquisition and management effectively.
- What Will Be Your Key Activities?: Identify core activities essential to delivering your value proposition, aiming to streamline operations efficiently.
- Who Will Be Your Key Partners?: Recognize the importance of strategic partnerships by identifying potential collaborators who can enhance project success.
- What Will Be Your Costs?: Analyze the cost structure of your project while implementing strategies to maintain financial health.
- How Will You Pitch Your Story?: Develop compelling pitches to communicate your project's value and vision to stakeholders.
