Descriptive data mining

6 janeiro 2025, 10:00 João Lourenço

Cluster Analysis

  • Measuring Similarity Between Observations
  • Hierarchical Clustering
  • k-Means Clustering
  • Hierarchical Clustering versus k-Means Clustering
Association Rules

  • Evaluating Association Rules
Text Mining

  • Voice of the Customer at Triad Airline
  • Preprocessing Text Data for Analysis
  • Movie Reviews
Data mining with RStudio and R
  • R1 - Hierarchical clustering
  • R2 - k-means clustering (autonomous work)
  • R3 - Text mining
  • R4 - Association rules (autonomous work)