Sumários

Conclusion of Presentations of annotated bibliographies

17 dezembro 2015, 10:00 • Carlos Lucas de Freitas

Conclusion of presentations of annotated bibliographies assignment.

Conclusion and Ethics

16 dezembro 2015, 10:00 • Carlos Lucas de Freitas

Conclusion of the last class.

Ethics - discussion of readings.

Consolidation and Knowledge Synthesis

9 dezembro 2015, 10:00 • Carlos Lucas de Freitas


Neuman Ch 7 - Qualitative and Quantitative Measurement   

Salganik - Wiki Surveys- Open and Quantifiable Social


Neuman Ch 12 - Analysis of Quantitative Data                                                                                                                

Guterbock - Why Money Magazine's Best Places Keep Changing 


Neuman Ch.14 - Historical Comparative Research  


Whittemore - Methods for knowledge synthesis- An overview

                                                                                                                                                                       

Neuman Ch.16 - Writing the Research Report and the Politics of Social Research    


 

Scales, Indices and Structural Equation Modeling. Clustering

2 dezembro 2015, 10:00 • Carlos Lucas de Freitas

Peneder - Technological regimes and the variety of innovation behaviour- Creating integrated taxonomies.pdf


Diamantopoulos 2001 - Index Construction with Formative Indicators - An Alternative to Scale Development.pdf                                                                                                                                                                                                    

 

Hair et al 2012 - An assessment of the use of partial least squares structural equation modeling in marketing research.pdf

+ Hair_Ringle_Sarstedt_2011   PLS-SEM- Indeed a Silver Bullet

Wieringa Verhoef - Understanding Customer Switching Behavior in a Liberalizing Service Market - An Exploratory Study

                                                                                                                                                                       

Kapferer - Measuring Consumer Involvement Profiles

Arnold -  Hedonic shopping motivations

 

 

Antioco - Integrating service and design. the influences of organizational and communication factors on relative product and service characteristics   PLS.pdf

Fornell Bookstein           - Two structural equation models- LISREL and PLS applied to consumer exit-voice theory

 

 

                                                           

Weiters 2007 - Determinants and Outcomes of Customers' Use of Self-Service Technology in a Retail Setting

Sinkovics - Analysing textual data in international marketing research Analysing textual data 

Methodologies. Different Research Designs Quantitative Data Collection and Analysis (experiments)

25 novembro 2015, 10:00 • Carlos Lucas de Freitas

Methodologies. Different Research Designs Quantitative Data Collection and Analysis (experiments; physiological measurements).


Urban_and_Hauser Listening In to Find and Explore New Combinations of Customer Needs                                                                                                                              


Salganik - Experimental_Study_of_Inequality_and_Unpredictability_in_an_Artificial_Cultural_Market         

McClure Li Montague 2004 - Neural Correlates of Behavioral Preference for Culturally


Thuring and Mahlke 2007 Usability, aesthetics and emotions

Validity reliability and applicability of psychophysiological techniques in marketing research  

                                          

Ravaja - Spatial Presence and Emotions during Video Game Playing

Measuring emotion - the self-assessment manikin (SAM)