Planeamento
Aulas de Problemas
Week 0, Sep 15-19: Course Presentation
Replaced by office hours to help teams:
- Prepare list of customers
- Prepare business model canvas
- Update canvas on the web
- Prepare presentation
Week 1, Sep 22-26: Business model canvas and opportunity assessment
Replaced by office hours to help teams:
- Prepare customer interviews about value
proposition
- Update narrative and canvas on the web
- Prepare presentation
Week 2, Sep 29-Oct 3: Product-market fit: value proposition
Replaced by office hours to help teams:
- Prepare customer interviews about customer
segments
- Update narrative and canvas on the web
- Prepare presentation
Week 3, Oct 6-10: Product-market fit: customer segments
Replaced by office hours to help teams:
- Prepare customer interviews about customer segments
- Update narrative and canvas on the web
- Prepare presentation
Week 4, Oct 13-17: Channels
Replaced by office hours to help teams:
- Prepare customer interviews about customer segments
- Update narrative and canvas on the web
- Prepare presentation
Week 5, Oct 20-24: Customer relationships
Replaced by office hours to help teams:
- Prepare customer interviews about customer segments
- Update narrative and canvas on the web
- Prepare presentation
Week 6, Oct 27-31: revenue models
Replaced by office hours to help teams:
- Prepare customer interviews about customer segments
- Update narrative and canvas on the web
- Prepare presentation
Week 7, Nov 3-7: Partners
Replaced by office hours to help teams:
- Prepare customer interviews about customer segments
- Update narrative and canvas on the web
- Prepare presentation
Week 8, Nov 10-14: Resources, activities and costs
Replaced by office hours to help teams:
- Prepare customer interviews about the final
business model
- Watch videos on storytelling
- Prepare 3 minute video
- Prepare final presentation
Week 9, Nov 17-21: Final lessons learned training
Replaced by office hours to help teams with final lessons learned presentation and video storyboard
Week 10, Nov 24-28: Final lessons learned training
Replaced by office hours to help teams with final lessons learned presentation and video storyboard
Week 11, Dec 1-5: Final lessons learned presentations
Replaced by office hours to help teams with final lessons learned presentation and video storyboard
Week 12, Dec 8-12: No class
Course ended with final lessons learned
Week 13, Dec 15-19: No class
Course ended with final lessons learned
Aulas Teóricas
Week 0, Sep 15-19: Course Presentation
- Class introduction.
- Team presentation: Teams and business ideas
- Launch Pad Central.
- Team homework (before next class):
- Prepare list of customers
- Prepare business model canvas
- Update canvas on the web
- Prepare presentation
- Watch Udacity Lectures 1, 1-5 and 2 (value proposition)
- Watch Videos on customer discovery
Week 1, Sep 22-26: Opportunity Assessment
- Q&A: BMC, Customer Discovery, Opportunity
Assessment.
- Team presentation: Canvas hypotheses and
Opportunity assessment
- Lecture: Value Proposition.
- Team homework (before next class):
- Talk to 10-15 customers about value proposition
- Update narrative and canvas on the web
- Prepare presentation
- Watch Udacity Lecture 3 (customer segments)
Week 2, Sep 29-Oct 3: Product-market fit: Value Proposition.
- Q&A: Value Proposition .
- Team presentation: Value Proposition.
- Lecture: Customer Segments
- Team homework (before next class):
- Talk to 10-15 customers about customer segments
- Update narrative and canvas on the web
- Prepare presentation
- Watch Udacity Lecture 4 (channels)
Week 3, Oct 6-10: Product-market fit: customer segments
- Q&A: customer segments.
- Team presentation: customer segments.
- Lecture: Channels
- Team Homework (before next class):
- Talk to 10-15 customers about channel hypotheses
- Update narrative and canvas on the web
- Prepare presentation
- Watch Udacity Lecture 5 (customer relationship)
Week 4, Oct 13-17: Channels
- Q&A: Channels
- Team presentation: Channels
- Lecture: Customer relationships
- Team homework (before next class):
- Talk to 10-15 customers about customer relationship hypothesis
- Update narrative and canvas on the web
- Prepare presentation
- Watch Udacity Lecture 6 (revenue models)
Week 5, Oct 20-24: Customer relationships
- Q&A: Customer relationships
- Team presentation: Customer relationships
- Lecture: revenue models
- Team Homework (before next class):
- Talk to 10-15 customers about revenue model hypothesis
- Update narrative and canvas on the web
- Prepare presentation
- Watch Udacity Lecture 7 (partners)
Week 6, Oct 27-31: revenue models
- Q&A: revenue models
- Team presentation: revenue models
- Lecture: partners
- Team homework (before next class):
- Talk to 10-15 customers about partners hypothesis
- Update narrative and canvas on the web
- Prepare presentation
- Watch Udacity Lecture 8 (resources/cost)
Week 7, Nov 3-7: Partners
- Q&A: Partners
- Team presentation: Partners
- Lecture: Resources, activities and costs
- Team homework (before next class):
- Talk to 10-15 customers about resources and costs hypothesis
- Update narrative and canvas on the web
- Prepare presentation
Week 8, Nov 10-14: Resources, activities and costs
- Q&A: Resources, activities and costs
- Team presentation: Resources, activities and
costs
- Lecture: Final lessons learned presentations
- Team homework (before next class):
- Talk to 10-15 customers about the final business model
- Watch videos on storytelling
- Prepare 3 minute video
- Prepare final presentation
- Watch Udacity Lecture
Week 9, Nov 17-21: Final lessons learned training
- Final lessons learned presentation guidelines
- Team Name with initial idea and size of the opportunity
- Team members – name, background, expertise, and role on the team
- "Here was our original idea" — Version 1 of Business Model Canvas
- "So here’s what we did…"
- "So here’s what we found (reality), so then…"
- At least three iterations of Business Model Canvases
- "So here’s where we ended up."
- What did you learn?
- Do you think this is a viable business?
- Do you want to continue to pursue it?
- Appendix (every iteration of Business Model Canvas)
- Video storyboard
Week 10, Nov 24-28: Final lessons learned training
- Final lessons learned presentation guidelines
- Team Name with initial idea and size of the opportunity
- Team members – name, background, expertise, and role on the team
- "Here was our original idea" — Version 1 of Business Model Canvas
- "So here’s what we did…"
- "So here’s what we found (reality), so then…"
- At least three iterations of Business Model Canvases
- "So here’s where we ended up."
- What did you learn?
- Do you think this is a viable business?
- Do you want to continue to pursue it?
- Appendix (every iteration of Business Model Canvas)
- Video storyboard
Week 11, Dec 1-5: Final lessons learned presentations
- Team presentation: 3 minute video and a 10
minute presentation lessons learned findings
- Teaching team final advice.
Week 12, Dec 8-12: No class
Course ended with final lessons learned
Week 13, Dec 15-19: No class
Course ended with final lessons learned