Planeamento

Aulas Teóricas

Week  0, Sep 15-19: Course Presentation

  • Class introduction.
  • Team presentation: Teams and business ideas
  • Launch Pad Central.
  • Team homework (before next class):
    • Prepare list of customers
    • Prepare business model canvas
    • Update canvas on the web
    • Prepare presentation
    • Watch Udacity Lectures 1, 1-5 and 2 (value proposition)
    • Watch Videos on customer discovery

Week 1, Sep 22-26: Opportunity Assessment

  • Q&A: BMC, Customer Discovery, Opportunity Assessment.
  • Team presentation: Canvas hypotheses and Opportunity assessment
  • Lecture: Value Proposition.
  • Team homework (before next class):
    • Talk to 10-15 customers about value proposition
    • Update narrative and canvas on the web
    • Prepare presentation
    • Watch Udacity Lecture 3 (customer segments)

Week 2, Sep 29-Oct 3: Product-market fit: Value Proposition.

  • Q&A: Value Proposition .
  • Team presentation: Value Proposition.
  • Lecture: Customer Segments
  • Team homework (before next class):
    • Talk to 10-15 customers about customer segments
    • Update narrative and canvas on the web
    • Prepare presentation
    • Watch Udacity Lecture 4 (channels)

Week 3, Oct 6-10: Product-market fit: customer segments

  • Q&A: customer segments.
  • Team presentation: customer segments.
  • Lecture: Channels
  • Team Homework (before next class):
    • Talk to 10-15 customers about channel hypotheses
    • Update narrative and canvas on the web
    • Prepare presentation
    • Watch Udacity Lecture 5 (customer relationship)

Week 4, Oct 13-17: Channels

  • Q&A: Channels
  • Team presentation: Channels
  • Lecture: Customer relationships
  • Team homework (before next class):
    • Talk to 10-15 customers about customer relationship hypothesis
    • Update narrative and canvas on the web
    • Prepare presentation
    • Watch Udacity Lecture 6 (revenue models)

Week 5, Oct 20-24: Customer relationships

  • Q&A: Customer relationships
  • Team presentation: Customer relationships
  • Lecture: revenue models
  • Team Homework (before next class):
    • Talk to 10-15 customers about revenue model hypothesis
    • Update narrative and canvas on the web
    • Prepare presentation
    • Watch Udacity Lecture 7 (partners)

Week 6, Oct 27-31: revenue models

  • Q&A: revenue models
  • Team presentation: revenue models
  • Lecture: partners
  • Team homework (before next class):
    • Talk to 10-15 customers about partners hypothesis
    • Update narrative and canvas on the web
    • Prepare presentation
    • Watch Udacity Lecture 8 (resources/cost)

Week 7, Nov 3-7: Partners

  • Q&A: Partners
  • Team presentation: Partners
  • Lecture: Resources, activities and costs
  • Team homework (before next class):
    • Talk to 10-15 customers about resources and costs hypothesis
    • Update narrative and canvas on the web
    • Prepare presentation

Week 8, Nov 10-14: Resources, activities and costs

  • Q&A: Resources, activities and costs
  • Team presentation: Resources, activities and costs
  •  Lecture: Final lessons learned presentations
  • Team homework (before next class):
    • Talk to 10-15 customers about the final business model
    • Watch videos on storytelling
    • Prepare 3 minute video
    • Prepare final presentation
    • Watch Udacity Lecture

Week 9, Nov 17-21: Final lessons learned training

  • Final lessons learned presentation guidelines
    • Team Name with initial idea and size of the opportunity
    • Team members – name, background, expertise, and role on the team
    • "Here was our original idea" — Version 1 of Business Model Canvas
    • "So here’s what we did…"
    • "So here’s what we found (reality), so then…"
    • At least three iterations of Business Model Canvases
    • "So here’s where we ended up."
    • What did you learn?
    • Do you think this is a viable business?
    • Do you want to continue to pursue it?
    • Appendix (every iteration of Business Model Canvas)
  • Video storyboard

Week 10, Nov 24-28: Final lessons learned training

  • Final lessons learned presentation guidelines
    • Team Name with initial idea and size of the opportunity
    • Team members – name, background, expertise, and role on the team
    • "Here was our original idea" — Version 1 of Business Model Canvas
    • "So here’s what we did…"
    • "So here’s what we found (reality), so then…"
    • At least three iterations of Business Model Canvases
    • "So here’s where we ended up."
    • What did you learn?
    • Do you think this is a viable business?
    • Do you want to continue to pursue it?
    • Appendix (every iteration of Business Model Canvas)
  • Video storyboard

Week 11, Dec 1-5: Final lessons learned presentations

  • Team presentation: 3 minute video and a 10 minute presentation lessons learned findings
  • Teaching team final advice.

Week 12, Dec 8-12: No class

Course ended with final lessons learned

Week 13, Dec 15-19: No class

Course ended with final lessons learned

Aulas de Problemas

Week 0, Sep 15-19: Course Presentation

Replaced by office hours to help teams:

  • Prepare list of customers
  • Prepare business model canvas
  • Update canvas on the web
  • Prepare presentation

Week 1, Sep 22-26: Business model canvas and opportunity assessment

Replaced by office hours to help teams:

  • Prepare customer interviews about value proposition
  • Update narrative and canvas on the web
  • Prepare presentation

Week 2, Sep 29-Oct 3: Product-market fit: value proposition

Replaced by office hours to help teams:

  • Prepare customer interviews about customer segments
  • Update narrative and canvas on the web
  • Prepare presentation

Week 3, Oct 6-10: Product-market fit: customer segments

Replaced by office hours to help teams:

  • Prepare customer interviews about customer segments
  • Update narrative and canvas on the web
  • Prepare presentation

Week 4, Oct 13-17: Channels

Replaced by office hours to help teams:

  • Prepare customer interviews about customer segments
  • Update narrative and canvas on the web
  • Prepare presentation

Week 5, Oct 20-24: Customer relationships

Replaced by office hours to help teams:

  • Prepare customer interviews about customer segments
  • Update narrative and canvas on the web
  • Prepare presentation

Week 6, Oct 27-31: revenue models

Replaced by office hours to help teams:

  • Prepare customer interviews about customer segments
  • Update narrative and canvas on the web
  • Prepare presentation

Week 7, Nov 3-7: Partners

Replaced by office hours to help teams:

  • Prepare customer interviews about customer segments
  • Update narrative and canvas on the web
  • Prepare presentation

Week 8, Nov 10-14: Resources, activities and costs

Replaced by office hours to help teams:

  • Prepare customer interviews about the final business model
  • Watch videos on storytelling
  • Prepare 3 minute video
  • Prepare final presentation

Week 9, Nov 17-21: Final lessons learned training

Replaced by office hours to help teams with final lessons learned presentation and video storyboard

Week 10, Nov 24-28: Final lessons learned training

Replaced by office hours to help teams with final lessons learned presentation and video storyboard

Week 11, Dec 1-5: Final lessons learned presentations

Replaced by office hours to help teams with final lessons learned presentation and video storyboard

Week 12, Dec 8-12: No class

Course ended with final lessons learned

Week 13, Dec 15-19: No class

Course ended with final lessons learned