Course Organization

·         Week 1: Course presentation. Lecture on business model canvas, customer discovery and opportunity assessment.

·         Week 2: Q&A about business model canvas and customer discovery. Team presents canvas hypotheses. Lecture about value proposition.

·         Week 3: Product-market fit: value proposition. Q&A value proposition. Team presents value proposition findings. Lecture about customer segments.

·         Week 4: Product-market fit: customer segments. Q&A about customer segments findings. Team presents customer segments findings. Lecture about channels.

·         Week 5: Channels. Q&A about channel customer discovery. Team presents channel findings. Lecture about customer relationships.

·         Week 6: Customer relationships, get-keep-grow. Q&A about customer relationships. Team presents customer relationship findings. Lecture about revenue models.

·         Week 7: Revenue Streams. Unit economics. Payment low diagram. Q&A about revenue model. Team presents revenue model findings. Lecture about partners.

·         Week 8: Partners. Q&A about partners. Partner ecosystem map. Partner type hypotheses. Team presents activities findings. Lecture about resources, activities and cost.

·         Week 9: Resources, activities and costs. Metrics that matter. Q&A about resources, activities and cost. Team presents resources, activities and cost structure findings. Lecture about final lessons learned presentation.

·         Week 10: Final lessons learned presentations. Team presents a 3 minute video and a 10 minute presentation lessons learned findings. Teaching team final advice.


This course is team-based and 85% of your grade will come from your team progress and final project. The grading criteria are broken down as follows:

·         15% Individual participation consists of four parts:

a)      quality of the written peer-to-peer comments you provide throughout the semester, during class presentations in LaunchPad Central software,

b)      attendance at each class,

c)       timely viewing of ALL Udacity videos (those that fall far behind will be asked to leave the class and return when they are caught up) and

d)      a grade from your fellow teams members at the end of the course, (in the form of a private email sent by each team member to the teaching team assessing the relative participation of other team members performance and productivity throughout the semester).

·         40% Out-of-the-building Customer Discovery progress, as measured each week by

a)      quality of weekly blog write-ups and

b)      Canvas updates and presentations. All team members are expected to perform interviews and contribute to the weekly blog entries.

·         20% Team weekly “lessons learned” presentation. Team members may be called on randomly to present their team’s findings that week and must:

a)      State how many interviews were conducted that week (include on cover slide).

b)      Present detail on what the team did that week, including changes to Canvas.

c)       Follow the assigned topics to be covered each week as outlined in the syllabus.

·         25% Team final lessons learned presentation and video.