Storytelling
24 maio 2023, 17:11 • Miguel Amaral
Dear Students,
For this Friday's Session, you are supposed to explain your storytelling strategy.
You can use personas, explain the user journey, etc. Please see the materials proposed. You can also take a look at these additional materials.
If you browse the topic in the internet you may find many interesting articles as well.
https://www.entrepreneur.com/growing-a-business/why-storytelling-is-a-skill-that-every-entrepreneur-should/364524
https://www.forbes.com/sites/robinbruce/2017/02/21/entrepreneurial-storytelling-1/
https://www.youtube.com/watch?v=PBVye6oyHaA
AS we discussed in class: it is not mandatory to do interviews this week; however, if you interview people to validate your storytelling/pitch strategy it may be very useful and valued by the professors.
See you this Friday
Miguel